Exploring Rice Fields through Segways

Taishi “Brian” AZUMA

After completing my graduate research at the University of Tokyo, I worked at a large food manufacturer working as a researcher. I then worked in an IT venture company where I was involved in launching new projects. After the company went public on the Tokyo Stock Exchange, I set up my own company, EcoBrand, in 2008. At EcoBrand, I worked as a consultant supporting companies to launch their environmental programmes. I also formed an organization, Satomaru LLP (a limited liability partnership) implementing projects to make mountain regions more sustainable. From 2011 I moved to Mimasaka City and have been involved in the regeneration of rice terraced fields and maintaining the "Satoyama" eco-system.

東 大史

Project Leader's tweet

Vision

My dream is for Japan to become a “nation of the environment, and a role model for the world”. I believe that the combination of Japanese technology and ancient wisdom can contribute to achieving a more sustainable society in the world. The goal for our project is to provide an innovative model for rural, farming areas, combining initiatives in food and energy, media, education, and welfare and self-sufficient livelihoods, which can contribute to the forming of a future strategy for such communities.

棚田風景1

What's the project about

Mountain villages and the maintenance of terraced rice fields are being affected by aging populations and reduction in rice production. Our project is aiming to use the drainage systems of the terraced rice fields to produce energy through the use of a micro hydroelectric generation system. This project aims to create a new value to the cost of maintaining existing rice terrace fields by providing energy for local use. We aim to use the energy for developing eco-tourist opportunities- powering Segways to increase access to local sites- and promoting interaction between rural and urban communities. We are also looking to use the energy source to power vehicles and farming machines in place of the currently used fossil fuels to make our community more sustainable.

棚田風景2

セグウェイ

E-idea and me

E-idea is recognized as a leading competition for Japanese eco-entrepreneurial environment activities. I want to use the platform to communicate globally information about our community project. Through E-idea, I also want to communicate how the combination of new technologies and ancient wisdom can promote sustainable livelihoods in Japan, promoting new career choices for young people and motivate people to develop models for more sustainable communities.

Supported by:

  • BRITISH COUNCIL
  • LRQA

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