After graduating from Chuo University in 2000, I joined Mitsui & Co., Ltd. in 2001. In 2007, I founded the green design firm, Brand Architecture, where I work alongside other key creative professionals based in Tokyo and overseas in pushing forward the international boundaries of green product design and art. In the course of my career, I have won several awards including the Ministry of Economy, Trade and Industry’s Good Design Award (2007) and the Kids Design Award (2008), the Tokyo Metropolitan Government’s Traditional Crafts Award(2008), and we have also had our product selected for the New York’s Museum of Art and Design’s (MAD) Permanent Collection (2011).

"Deforestation" has now become a hot issue worldwide, and there has been a tightening of timber harvesting regulations. In such a situation, bamboo has an important role as a sustainable and renewable resource. Through the use of bamboo kitchenware and its connection to the everyday habit of eating, children can become familiar with environmental issues from a young age. Through providing workshops, children and their families can participate actively and interactively with our bamboo products, and by doing so become aware of the movement towards a greener society.